Have you heard of a Brand Destroyer? Is it part of your Brand package? Do you know what it means to vanish a brand from the face of the Earth like it never existed? NewsFlash! This is a Life Career Alert and Africa needs more of You.
Let's paint a picture: BUSINESS
Say you started a company 30 years ago called "LURK" and it has been remarkably successful and popular across Africa but then you suddenly hit the 21st century, where business has gone digital and your business model has sunk! Experts tell you that your model needs to be revamped and a new business idea born. The first concern you have is; How can I start a new brand that is not affected by the old failing company?
And another picture: FRAUD
Your shipping company, a major contractor for the biggest brands in the world from oil companies, fashion houses to technology recently came into a Compliance Scandal. Unfortunately, you did not win the case and have had to pay $509 Billion in fine and as a result filed for bankruptcy. Your old clients have abandoned you & it's impossible to win new clients because no one wants to be associated with scandal. You desperately need to pay your debts and cater to your huge manpower which means you need to fix your brand. Your first thought is; How do I erase the old brand so that it won't affect the new one?
Yet another picture: BRAND
You are a fast market. You start shit fast and end shit fast. Basically, your company model is to start new market trends, kill them & replace with new ones. From fashion to political trends to music & so on. Your company owns over 100 brands. You have some brands in the market that need to die completely without any trace. Your plan is; Who can I hire to erase these brands from the face of the Earth because you hate the taste of failure?
The guy you need is a Brand Destroyer! They are skilled at varnishing any trace of a brand from records, people's recognition and the Earth. They withdraw the product from the market, erasing counterfeits also, re-orientating your community to forget and replace the brand with something new, deleting the product from the web even the dark web, all media publications, search engine optimisation, all publicity, all partnerships, all legal records etc.
Their job is to give you a clean slate, an empty paper and advise you on how long you need to remain underground before coming back & the branding mistakes to avoid any semblance to the old brand.
Africa, our beloved continent. Popularly known for Human & Raw Material Resources. A vamped land that exports her raw materials only to import it in finished products & her people laboriously slaving to enrich the pockets of the foreign market. Largely, it is slighted, not seen, perceived to lack potential, ravaged by wars & unstable political systems hence dangerous. Now, here we are with a bad reputation on our hands in a dire need for a new perspective. A perspective that shows how our economy grows with its human capital investing on our own lands towards a better future & harnessing our own natural resources. The one where our youths have ventured into ideas of a new world and our political systems are ruled by the people for the people.
Will you join to build a new brand? Who will be our Brand Destroyer? Africa needs US !
You & I <3
WATCH: AKON Talking Branding AFRICA & Telling our own Stories
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