HELP! Constructively building SWOT Analysis from Feedback

Today, I listened to the Devil and conducted a Leadership Test on the Johari Window. The Johari Window was invented by Joseph Luft and Harrington Ingham in the 1950s as a model for mapping personality awareness. After describing myself from a list of adjectives, I requested few of my friends to describe me from the same fixed list of adjectives to help create an overlap and difference in my personality. 


I felt great, flustered, worried, annoyed, impressed, amazed, surprised, depressed and every mixed feeling you can think of. Naturally, the human mind goes into defensive uproar when receiving feedback. The results showed over 70% of likable personality traits but my mind focused on the questionable traits... the ones that you doubt is really you. More so, I was dissapointed in my friends for not giving me this feedback initially but grateful they finally did. Here I was in Life, forging ahead with questionable attributes that my friends silently judged me about. Sigh.

So how do you build a SWOT analysis around Feedback so that those perceived questionable traits can be turned into a strategic advantage?

Credits: #WOCinTech Chat

Credits: #WOCinTech Chat


Feedback is never easy and palatable. The fact that you are even getting feedback makes you a better person so if some of the feedback makes you feel bad, allow yourself to go through it and own it. When I received my feedback, these attributes Complex (16%), proud (4%), self-assertive (20%) and naive (which was not on the list but was personally sent to me by text) shook my very core and gave me a bad stomach ache. I even went as far as calling the parties and asking them to trace me back to an incident that formed their opinion because clearly I did not believe that was me. I allowed myself to understand that I did not like us (me, myself & I) to have such traits but it was okay to have such traits. After all, You are who You are; nothing more, nothing less - Wizard Zul Zeddicus Zorander


Force your emotions away from your weakness and focus on your strengths. Meditate on it and digest it. Allow yourself to think of incidents where you displayed those likable traits in the community, among your friends and even to yourself. Imagine what the world would become to have people with similar traits - would you live in such a world? The truth is when you build on your strengths, people begin to see you more in the light of your strengths than your weaknesses.


The fact that our likable traits are scaling in flying colors does not absent our weaknesses which could eventually become a threat to who we truly are. The World tends to judge us on the 1% of bad things we have done even though we achieved 99% of goodness! More so, you do not want to be caught unawares in a negotiation or appraisal with a weak trait that catches you off guard! I was watching the series "Madam Secretary" and there was an episode where she was negotiating with the Chinese Foreign Minister and he fired her with her weakness stating something like "I know what you are doing Madam Secretary. You cannot take advantage of me like how you strong arm your foreign ambassadors into having your way!" She was shocked for mini-second and  recovered from it stating "Foreign Minister, I know you want the best for your people which is why you must understand that America is doing all we can to ensure that Democracy prevails which guarantees that China maintains its political advantage in the Asian continent!". Imagine how the conversation would have gone if she went on the defensive and allowed herself to mope at the feedback of such weakness thereby probably losing the deal on the side of America.


So as I recognize my not-so-great traits, I recognize that I tend to talk about my achievements and be proud about it however it must not be done arrogantly nor with conceit. Being self-assertive meant that I am unapologetic about sharing my opinions and contributing to educate people whenever I get the chance however I must be careful not to be forceful and be open to new ideas. I also recognize that being complex is good because there are many aspects to who I am as a Compliance professional, Entrepreneur, yogi, Surfer, traveler and podcaster however I must not allow that complex to seep into my work space so that my friends & colleagues can depend on me. I also recognize that being naive (impressionable) is not entirely true because if it were, Yogi, Surfer or Entrepreneur would not be part of who I am however who are we in this world if we do not open ourselves to other people's opinions and ideas? More so, it makes us better candidates for Leadership Positions.

We all need people who will give us (honest) feedback. That’s how we improve.
— Bill Gates

How do you deal with feedback? Kindly comment below.

Do you want to conduct your own Personality Test, click here


Here's my Results. Try not to judge me.


(known to self and others)

caring, cheerful, complex, confident, independent, intelligent

Blind Spot

(known only to others)

able, adaptable, bold, brave, clever, dependable, energetic, extroverted, friendly, giving, happy, helpful, idealistic, ingenious, knowledgeable, loving, mature, modest, observant, organised, powerful, proud, quiet, reflective, relaxed, responsive, searching, self-assertive, sentimental, spontaneous, tense, trustworthy, warm


(known only to self)


(known to nobody)

accepting, calm, dignified, introverted, kind, logical, nervous, patient, religious, self-conscious, sensible, shy, silly, sympathetic, wise, witty

All Percentages

able (4%) accepting (0%) adaptable (16%) bold (32%) brave (20%) calm (0%) caring (24%) cheerful (16%) clever (4%) complex (16%) confident (36%) dependable (12%) dignified (0%) energetic (36%) extroverted (8%) friendly (32%) giving (16%) happy (4%) helpful (20%) idealistic (8%) independent (48%) ingenious (8%) intelligent (32%) introverted (0%) kind (0%) knowledgeable (20%) logical (0%) loving (8%) mature (12%) modest (8%) nervous (0%) observant (4%) organised (20%) patient (0%) powerful (16%) proud (4%) quiet (4%) reflective (4%) relaxed (4%) religious (0%) responsive (4%) searching (4%) self-assertive (20%) self-conscious (0%) sensible (0%) sentimental (4%) shy (0%) silly (0%) spontaneous (24%) sympathetic (0%) tense (4%) trustworthy (12%) warm (16%) wise (0%) witty (0%)

Created by the Interactive Johari Window on 8.5.2018, using data from 25 respondents.
You can make your own Johari Window, or view Purity Tope's full data.


Tope Hassan, the multi-lingual Global African entrepreneur,  is the Founder of ISOKO AFRICA. She is an African Tourist, a Praticing Yoga Teacher, Advocate for African Brands and Public Speaker. She produces a weekly podcast on Midas Radio, iTunes Podcasts and Podcast for Android. She is dedicated to adding value to Afrca through her organisation, ISOKO Africa by exporting African brands to the global marketplace gaining them recognition and increased sales.

Tope specializes in Compliance & Public Relations to create multi-dimensional business systems where start-ups and multi-national companies can operate fairly in a corrupt free environment and standardized economy. You can follow her daily updates on her handle, @OfficialTopaz on Instagram, Twitter and Facebook.