Social Media is a powerful tool in curating a strong brand either for you as an individual, a company, product or events. Pinterest is my favourite place to curate my mood board for a perfect feed and after Instagram was introduced, it gave me an opportunity to fan my wanderlust passion. For a girl who’s deeply driven my aesthetics in designs and images, i knew i wanted a compelling way to show the world through my eyes so i began looking for apps that could help me create that. I am in love with teal, mud brown and rustic reddish-orange - all vintage colors.
In the early days, instagram introduced filters but I hate that it changes my skin color or blurred out the real beauty in the image. Then I discovered some apps that didn’t. They gave you the power to change what you want and maintain what you loved. First of all, you need to plan your theme. Are you a sunshine person (yellow, pink and bright color feed) or white and black (chocolate oreo colors, white, black, gray feed) or city fashion (blue, black, red, white, green, creamy feed)? It's important to visualise what you want your feed to look like.
Here are some apps to help you:
Is one of the best filter apps I recommend to every beginner trying to craft your feed. My personal favorites are WOOD, TIDE, FALLS, FIJI, MARS and MOJAVE. You are sure to keep your skin tone while only manipulating the scenery to show its splendor. Also take advantage of the crop and edit features. I usually reduce contrast on my images to dim bright light or increase to deepen the frame, increase sharpening and exposure, a little saturation or vibrance depending on the image and you’re done. Remember, too much editing makes the photo unreal. Here are some photos I edited with Afterlight for my gram:
Adobe is a universe of chocolate for designers! The thought of Adobe makes me squeal in excitement although I have not fully mastered all the apps but Lightroom is one you can never be wrong about. The great thing with Lightroom is that you can manipulate anything, I mean anything. Sometimes, when I take a photo and there's a weird person photobombing, Lightroom allows me take the person out without fuss. More importantly, I can create my own presets (filters) which I can use on the go on my mobile. The best part about it is that you can use a curated preset without a subscription on the mobile app. When using Lightroom for my photos, I only manipulate the LIGHT, COLOR, EFFECTS, DETAIL features. This helps me maintain my color theme in the background while maintaining my dark skin color. That's very important to me. Here are some images from my feed with Lightroom settings:
This is a rare gem that was gifted to mankind back when we didnt have great photo apps on mobile so VSCO has been here a long time. My personal favorite thing about VSCO is that you can apply your filters on video! So it helps you maintain the same theme even in your videos with over 100 filters to offer. More importantly, you can manipulate the filters and save them as a preset to simply apply them later on videos or images. Cool right? My favorite filters are M5 (vintage images), H3 (moody potraits and food) and L5 (for greenery scenes/anything with plants). An important feature you need to learn is the HSL in edit feature where you can adjust any color on your image - reduce the red brightness and maybe change blue color to teal or yellow to rustic orange. So cool! Don’t forget to increase sharpening and exposure, reduce/increase contrast and improve clarity/saturation. An images from my feed:
PicsArt was just a playful and childish app back in the day until they upgraded last year. With PicsArt, you can add subtle features to your image and change the background/foreground of an image. But mind you, a lot of the app features remains playful so don't overdo it or your image would look like a 5 year old painting. While I was in Germany last year, I wanted to add snow to my image foreground and also add lights and butterfly to our Christmas scenes. I was able to achieve this using the BRUSH feature. I used the snowflakes, butterfly and bright yellow light brushes. Swipe over the area in the image you would love to add and you can also use the eraser to take out any excess. You may also experiment with the Beauty, Lens Flare (which I've used on an image), Call Out, Draw and Effects features - all depending on what you're trying to achieve and your artistic prowess. I always do simple. After adding the features I need on PicsArt, then I apply a feature from VSCO, Lightroom or AfterLight to achieve a uniform color theme. Some images from my feed:
iPHONE IOS PHOTO
Did you know that your iPhone comes with a photo editing feature? After taking a photo, select Edit at the top right of the screen, then manipulate with the light and color features to either brighten or augment the light of your image and add some color to it. After that, select the venn icon (3 circles) and pick a theme - you can choose between original, vivid, vivid warm, vivid cool, dramatic, dramatic cool, mono, silvertone and Noir. Use the crop feature to straigthen or crop the image. You're good to go. Here’s an Image from my Feed using Vivid Warm theme.
I hope you have so much fun in playing around with the apps and finding your staples. I have stuck with 3 templates and do not bother touching the others. As I travel and take photos, I simply pass through the preset I already saved and post to instagram - as simple as abc :)
If you run into any roadblocks, you know where to find me ";) Do you have any favourite apps or any new ideas? Kindly share below. I’d love to hear from you too :)